Social Media Manager

Job Title: Social Media Manager

Role Overview

We are seeking a creative, strategic, and results-driven Social Media Manager to lead and execute our company’s social media strategy. The ideal candidate will be responsible for increasing brand awareness, strengthening our digital presence, improving marketing performance, and driving meaningful audience engagement across all platforms.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall business objectives
• Create, curate, schedule, and publish engaging content across platforms, including Instagram, Facebook, LinkedIn, YouTube, and others
• Manage day-to-day social media operations and community engagement
• Plan, execute, and optimize paid advertising campaigns to drive leads and enhance brand visibility
• Collaborate with graphic designers and content creators to produce high-quality posts, reels, and videos
• Monitor analytics, track KPIs, and prepare detailed performance reports with actionable insights
• Research industry trends, competitor strategies, and audience behavior to improve content effectiveness
• Respond to comments, messages, and inquiries professionally and promptly
• Work closely with marketing and sales teams to ensure campaign alignment and maximize ROI

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 3–4 years of proven experience in social media management
• Strong understanding of social media platforms, algorithms, and best practices
• Hands-on experience with Meta Ads Manager and LinkedIn Ads
• Basic proficiency in Canva, Adobe Photoshop, or video editing tools
• Excellent written and verbal communication skills
• Creative mindset with strong attention to detail
• Ability to work independently, manage multiple tasks, and meet deadlines