Today, the most popular tool that the users employ to find products and information on the web is the search engine. Consequentially, ranking well in a search engine can be very profitable. In a search landscape where users rarely peruse past the first or second page of search results, poor rankings are simply not an option.

Knowing and understanding the exact algorithms employed by a search engine would offer an unassailable advantage for the search engine marketer. However, search engines will never disclose their proprietary inner workings — in part for that very reason. Furthermore, a search engine is actually the synthesis of thousands of complex interconnected algorithms. Arguably, even an individual computer scientist at Google could not know and understand everything that contributes to a search results page. And certainly, deducing the exact algorithms is impossible. There are simply too many variables involved.

Many search engine marketers whould claim to provide top listing: beware of these companies.

How does one achive listing - or how does Indiafin stands on commitments.

On-Page Factors
  ❑ Page title
  ❑ Page headings
  ❑ Page copy
  ❑ Outbound links
  ❑ Keywords in URLs and domain name
  ❑ Internal link structure and anchors
  ❑ Overall site topicality

External Factors
  ❑ Quantity, quality, and relevance of inbound links
  ❑ Link churn
  ❑ Link acquisition rate
  ❑ Link anchor text and surrounding copy
  ❑ Reciprocal links
  ❑ Number of links on a page