Business Process Outsourcing (BPO) can be defined as the transfer of an organization's entire non-core but critical business process/function to an external vendor who uses an IT-based service delivery. By doing so, BPO helps an organization concentrate on its core competencies, improve efficiency, reduce cost and improve shareholders' value.

Outsourcing can be an excellent solution, especially if your organization lacks the hardware and resources required to handle the e-mail lists and e-mail delivery in-house. An outsourced service is quick to set up, and the upfront costs are lower. Your e-mail lists are hosted and your e-mail is delivered from dedicated servers, especially tuned for this purpose. The service can be accessed via the Internet using a Web browser.

Advantages of Outsourcing:

• Lower upfront costs
• Neither the need of any hardware installation nor of any maintanance
• E-mail lists can be up and running very quickly